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LINIQL

For Brands in Motion

THE LINE THAT CONNECTS YOUR BRAND TO PEOPLE WHO CARE

Every brand has something special that sets it apart, even if it feels hidden at first, like one shining clue in a big noisy room.

We help you find that difference, uncover your true story, and draw the line that connects it to the people who care. When your story is clear, everything you share becomes stronger and more meaningful.

Maria Goodall created LINIQL after two decades of helping organizations navigate complexity and uncover the story at the heart of their brand. Her work spans brand strategy, creative direction, experience design, and emerging technology, with experience across healthcare, automotive, travel and hospitality, technology, and global consumer categories.

Today, she partners with leaders who want to refine their brand, strengthen their creative expression, and build experiences that feel meaningful and aligned. She brings a blend of insight, data intelligence, and creative rigor to help teams understand who they are and communicate it with clarity and purpose.

Maria Goodall
Rivian
Galderma
L'Oréal Paris
Coca-Cola
Care
GSK
ViiV Healthcare
Valvoline
Warner Bros

LET'S BEGIN THE CONVERSATION

Tell us a bit about your brand and what you're looking to solve.
We'll follow up with next steps and a time to connect.

Areas of interest:

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